BIOGRAPHY:
NOTE: This biography serves as an interactive Table of Contents or Glossary/Index. Clicking linked words will take you to ancillary pages or areas in my resume that relate to that word.

I am a second generation San Diegian and have spent most of my life in La Jolla and Del Mar, California. I have lived for short periods in Europe and Mexico; visited Australia, South East Asia, and have traveled extensively in the United States. In the late 1960's I ventured into the fields of Architecture and Construction Development. I joined the military in the early 1970's and after three years was honorably discharged. After that I began a life-long career in the Communicating Arts industry. From childhood I have also been a Fine Artist and have worked in numerous media.

I have a very strong "Company-man" attitude of enthusiasm with the time and energy to express it. For over twenty five years I have worked in a multiplicity of media areas and have found that my greatest skill is in supporting teams of people who design and produce media projects. During those years I developed skills in the fields of advertising, publishing, computer graphics, multimedia, internet development, television production and the production of live events with the goal of bridging these communication mediums into educational, entertaining and interactive e-commerce products, services and businesses all through the use of Information Architecture. I have taught Communicating Arts in many schools from Stanford University to the University of Southern California, San Diego with many additional self-produced seminars and conferences of my own on Computer Garphics and Information Architecture.

Through my own DBA business, INVIEW, I now do Information Architecture for Web site development that is brand driven and user-centric. I also design, produce, and manage the print and multiple-media projects related to the web sites I have developed. INVIEW has access to a network of individuals who have interdisciplinary talents and skills within the Communicating Arts Industry.

Click here for my CURRENT 2012 client list and samples of current INVIEW projects.

Click here for a history of my clients.

I have over the last 20 years been an instructor of traditional graphic arts and Information Architecture at schools such as Palomar College, San Marcos, and University of California, San Diego. I have taught computer graphic arts for The American Institute of Graphic Arts, Hands On Software Training, Inc., The Center for Electronic Arts, and The Graphic Arts Institute. I have also taught workshops on computer graphics through INVIEW. I have lectured at San Diego State and Stanford Universities. I was a member of the Commercial Art Advisory Committee of The San Diego Community College District and taught Information Architecture for the San Diego Community College District’s New Media Center.

I was a member of the American Institute of Graphic Arts, San Diego from 1988 to 2000 and was also a member of the AIGA, San Francisco chapter from 1992 to 1994, While in San Francisco I was a founding member of a trade association called the Multimedia Development Group of San Francisco and was a member of their Education Committee.

During my first 3 years of membership with AIGA, San Diego I founded and was the first Chairperson of the New Technologies Committee and the ECOgraphics Committee. In 1988, I produced an AIGA computer graphic arts workshop called LAYERS '88. This event included a trade show with presentations by local businesses and a dinner with many forms of computer based musical edutainment. Over 200 of the premier Graphic Artists of San Diego, many of whom had never touched a computer, attended this event and have since become trend setters in the Industry. I was also the founder and the first Chairperson of the New Technologies Advisory Council for AIGA, National. In 1998 I designed and produced a 10 year anniversary event called LAYERS '98 for AIGA, San Diego that educated over 200 business people about Information Architecture. It was documented on video and was cable cast live during the event to three other remote locations to include an additional 150 people. It had a web site to promote the event and register attendees. The event included a trade show, presentations of computer projects by the Alumni of LAYERS '88, a show of LAYERS '88 Alumni computer Fine Art produced over those 10 years, and many forms of multimedia edutainment.

I have produced many other live events (42 total) and many television documentaries about the Arts and Artists of San Diego and Los Angeles (31 total).

In past years, I have been an active member of the Advisory Committee for the San Diego Children’s Museum, co-founder of the Del Mar Public Access Cable television station, co-founder of the Community Television Association and chairman of its Television Advisory Board, co-founder/board member of Sirius, a non-profit all-media cooperative and past Chairperson for COVA, and founder and Executive Director of Arts Park, an intercity public arts organization.

I have received numerous awards and acknowledgments for my participation in shaping the design industry and continue to participate extensively with a network of cutting edge professionals who are helping to define and develop the Communicating Arts industry.

I have founded and now Direct and operate an Artists Retreat called the Casa de Claro in Baja California, Mexico.

Other skills:
Architecture & Construction of Buildings
Design & Construction of Furniture
U.S. Champion Sand Castler
Photographer
Fine Artist
Jeweler

RESUME: (Click here to return to Biography)
I have skill in these areas:
GRAPHIC ART
Designer/Illustrator/Photographer for
Computer art & graphics, Charts & Graphs, Medical and Scientific Illustrations, Portraits (hand painted and photographic), Product Illustrations, Project Management and Art Direction for large projects

ADVERTISING & PROMOTION
Art Director/Designer/Producer for
Branding, Corporate Logotype/Trademarks and their application, Collateral Materials
Packaging, Point-of-Purchase Displays, Posters & Signage, Billboards

PUBLISHING SERVICES
Art Director/Designer/Producer/Illustrator for
Trade and college text Books, Magazines, Newsletters

INTERNET/WEB & INTERACTIVE MULTIMEDIA DEVELOPER
Information Architect/Developer for
e-Commerce Web sites, Portals, Intranets, Extranets

TELEVISION
Producer/Director/Camera Man/Editor for
Documentaries, News/Interview format weekly programs, Live telecasts

LIVE EVENTS
Designer/Producer for
Seminars, Conferences, Live Theater and Music

EDUCATION
Teacher/Lecturer/Seminar Producer for
Computer (Mac) Applications, Computer Graphics, Information Architecture, Multimedia Project Management

COMPUTER SKILLS:
Multiple years of experience on a Macintosh Computer and PC using many software applications including QuarkXpress, PageMaker, InDesign, Illustrator, Photoshop, Visio 2000, Microsoft Word, PowerPoint, Acrobat, and FileMaker. Proficient in many other multimedia/Web applications such as Macromedia Director and the Web application of Macromedia Dreamweaver MX, and Fireworks. Also multimedia Project Management and Usability Testing proficient.

Over twenty years of experience in graphic design and production art for books, advertising and promotional materials including full color catalogs, brochures, flyers, digital illustration and photography. Branding workshops, identity marks/logos, symbols, and illustrations for print as well as for use on the Internet. Copy writing and word smithing. Special focus in the high tech arena including technical illustrations, maps, technical graphs, and charts.

EMPLOYMENT HISTORY: (Click here to return to Biography)
2001 to now INVIEW, Information Architecture, Web Development, & Graphic Design
2000 to 2001 Horizons Companies, San Diego, CA - Information Architecture
1999 to 2000 iXL, Inc. Carlsbad, CA - Information Architecture/Web Designer
1997 to 1999 COMPUMARK, Inc./C-Media, San Diego, CA - Art Director,
1996 to 1997 Greenhaus Advertising, San Diego, CA - Illustrator/Producer
1995 to 1996 InterNetwork, Inc., Del Mar, CA - Designer/Producer, Print & Web Dev.
1989 to 1995 INVIEW, Del Mar, CA - Designer/Producer, Computer Graphics
1983 to 1989 Producers, Del Mar, CA - Art Director, Advertising and Promotion
1980 to 1983 Del Mar Associates, Del Mar, CA - Art Director, Book Publishing
1975 to 1980 Independent Contractor, San Diego, CA - Book Designer/Art Director
1971 to 1975 CRM/Random House Books, Del Mar, CA - Associate Designer
1969 to 1971 Wm. R. Johnson Advertising, Los Angeles, CA - Production Artist

Books I have worked on while in the Publishing Services Industry:
1994 - The PhotoCD Handbook & CD-ROM, KODAK/Verbum, Inc., Designer/Producer
1994 - The Desktop Color Book, 2nd Edition, Verbum, Inc., Production Manager
1993 - Language: Its Structure and Use, 2nd Edition - Finegan, Harcourt Brace Jovanovich College Publishers, Technical Art Designer/Producer
1993 - Democracy Under Pressure - Cummins/Wise, Harcourt Brace Jovanovich College Publishers, Technical Art Designer/Producer
1992 - Abnormal Psychology - Halgrin/Whitbourne, Harcourt Brace Jovanovich College Publishers, Technical Art Designer/Producer
1991 - Networking Service Course Workbooks, Courseware/Anderson, Apple Computer, Inc., Designer/Producer
1990 - Intermediate Algebra - Hatten/Sellers, Harcourt Brace Jovanovich Publishers, Technical Art Director
1990 - Fundamentals of Air Traffic Control - Michael S. Nolan, Wadsworth Publishing Company, Technical Art Director
1989 - Psychology - Themes and Variations - Wayne Weiten, Brooks/Cole Publishing Compant, Technical Art Director
1988 - The Environment - Issues and Choices for Society - ReVelle, Jones and Bartlett Publishers, Technical Art Director
1988 - Earth System Science - A Closer View, NASA - National Aeronautics and Space Administration, Designer, Production Manager
1985 - Computer Systems in Business - James B. Pick, PWS Computer Science, Boston, Technical Art Director
1985 - Science and Technology - Paul Brandwein, Coronado Publishers, Inc., Designer
1984 - Genetic Principles - Gordon Edlin, Jones & Bartlett Publishers, Inc., Technical Art Director
1984 - Foundations of Science - Sigmond Abeles, Coronado Publishers, Inc., Technical Art Director
1984 - California: A Guide Book - Randolf Delahanty, Harcourt Brace Jovanovich Publishers, Designer
1984 - Psychology: An Introduction - Kagan, Havenmann & Segal, Harcourt Brace Jovanovich Publishers, Technical Art Director
1984 - College Outline Series: Business Law - Darryl L. Webb, Intermediate Microeconomics - E. David Emery, Applied Vector Analysis - Hwei P. Hsu, Business Statistics - Lawrence L. Lapin., Harcourt Brace Jovanovich Publishers, Designer
1983 - Economic Decisions for Consumers - Don Leet & Joann Driggers, Wadsworth, Inc., Technical Art Director
1983 - Microeconomics - Call & Holahan, Wadsworth, Inc., Technical Art Director
1982 - Health & Wellness - Gordon Edlin, Jones & Bartlett Publishers, Inc., Technical Art Director
1981 - Working: Changes and Choices - Linda Wood, Human Sciences Press, Inc., Designer / Production Manager
1978 - The American Way of Sex - Bradley Smith, Gemini Smith, Inc., Designer
1977 - Elements of Organic Chemistry - Zimmerman & Zimmerman, Glenco Press, Designer
1977 - An Introduction to Financial Management - Ezra Soloman, Goodyear Publishing, Inc., Designer
1977 - Effective Business Communication - Joseph Allen & Bennet P. Lientz, Goodyear Publishing, Inc., Designer
1976 - Mangement Classics - Michael Matteson & John Ivancevich, Goodyear Publishing, Inc., Designer
1976 - Psychology as a Biological Science - Daniel Kimble, Goodyear Publishing, Inc., Designer
1975 - Social Problems - Rodney Stark, Random House, Inc., Associate Designer / Production Manager
1975 - The Ascent of Man, Sources & Interpretations - John F. Henahan, Little, Brown & Co., Designer
1974 - Instructor’s Guide to American Government - Florence A. Smith, CRM/Ziff-Davis Publishing Co., Designer
1974 - Geology Today (Revised) - Multiple authorship, CRM/Ziff-Davis Publishing Co., Co-Designer / Production Manager
1973 - Geology Today - Multiple authorship, CRM/Ziff-Davis publishing Co., Co-Designer / Production Manager
1972 - Biology Today - Multiple authorship, CRM Books, Associate Designer / Production Manager
(Click here to return to Biography)

Magazines & Journals:
1999 - Balian’s Outdoor & Nature Photography Magazine: Art Director, Designer/Producer
1998 - Environmental Business Journal, Environmental Business International, Inc., Designer
1995 - Consequences, A Journal, InterNetwork, Inc., Digital Illustrator
1994 - CIESEN-Human Dimensions Quarterly, InterNetwork, Inc., Designer, Illustrator & Production Art
1993 - GNOSIS Magazine, The Lumen Foundation, Art Director
1990 - The EnviroQuest Journal, EnviroQuest, Inc., Designer/Production Manager
1984 - Magazine USA, Pace International Research, Inc., Designer, Production Manager

Newsletters:
1991 - The Environmental Times, EDCO Disposal Corporation, Designer/Producer
1991 - VISTA Newsletter, INVIEW, Designer/Producer
1990 - The Local EarthDay News, San Diego Earth Day Coalition, Designer/Producer/Production Manager
1990 - The Daily Planet Newspaper, San Diego Earth Day Coalition, Designer/Producer/Production Manager
1988 - The Helen Woodward Animal Hospital, Designer/Production Manager
1988 - EarthQuest - OIES Newsletter, University Corporation for Atmospheric Research, Designer
1983 - Arts Park Press Newsletter, Producers, Art Director
1981 - Televideo Newsletter, Televideo Inc., Designer/Production Manager
1981 - Community Television Newsletter, Community Television Association, Art Director

Information Packages:
1995 - Publications and PR materials, Ecological Life Systems Institute, Inc., Designer/Producer
1994 - SeaWiFS, InterNetwork, Inc., Designer, Production art
1988 - Earth System Science, National Aeronautics and Space Administration, Designer/Producer/Production Manager

Click here for a detailed list of work I have done in the Publishing Services Industry

MultiMedia: (Click here to return to Biography)
1995 - Multimedia Presentation, Brooktree Corporation, Designer/Producer
1995 - Conference booth art. Toyota, Digital Illustrator
1995 - Multimedia Presentation, Everett Peck. Designer/Producer
1995 - Publication/PR materials, Ecological Life Systems Institute, Inc., Designer/Producer
1995 - Multimedia Gambling CD-ROM, Cardoza Entertainment, Digital Illustrator
1995 - AuraSound multimedia Demo, Jack Lample Productions, Digital Illustrator
1995 - Score Carding Multimedia Demo, The Stategy Resource Group, Inc., Project Manager, Digital Illustrator
1994 - The Photo CD Handbook & CD-ROM, Kodak/Verbum, Inc., Designer, Production art

Video Productions: (Click here to return to Biography)
1988 to 1989 INVIEW, San Diego, Arts and Politics Weekly programs for cable television - Co-Producer/Director
1982 to 1989 SIRIUS, Weekly San Diego Fine Public Arts programs- Producer/Director
1971 to 1989 A total of 28 Television Documentaries - Producer/Director/Editor
1985 Los Angeles Museum of Science and Industry,Interactive video disk - Producer/
Director
1982 The Children’s Museum of San Diego, a fund raising television program - Producer/

PLUS Directed and Produced four multimedia conference video projects, nine public arts events with music and performance many of them cable cast live on cable television as well as the documentation of many computer workshops.

Seminars, Conferences, & Live events: (Click here to return to Biography)
2000 iXL/AIGA Information Architecture Conference, San Diego, CA - Producer/
Director
1998 The AIGA LAYERS ‘98, An Interactive Quest, San Diego, CA - Producer/
Director
1995 The Multimedia Expedition: A New Strategy For Success, Del Mar, CA -
Producer/Director
1991, 1994, & 1997 The ECOTECH Conference - Event production, Corporate collateral & signag, design and production
1989 & 1995 MacWorld/The Verbum BE-IN, San Francisco, CA - Producer/Director
1988 The AIGA MacWorkshop, LAYERS ‘88, San Diego, CA - Producer/Director
1982 to 1987 Arts Park, 9 Events of music & performance, Del Mar, CA - Producer/
Director

Web Site Work: (Click here to return to Biography)
There are many web sites that I develop each year (an average of 3 to 5) but due to financial or content oriented issues do not get launched.

http://experienceyourpotential.net/docs/about_EYP/about_EYP.html
2011 - Experience Your Potential
This web site is a platform for building personal development by providing tools and expertise for the management of a person's biological assets. San Diego, CA - I did the web site development/production. I am currently the Web Master for this site.

http://www.experienceyourpotential.net/BIONX-PRO/PRO.html
2011 - BIONX-PRO®
An e-commerce web site for the purchasing of Bionx-Pro, a Cardiovascular Enhancement and Connective Tissue Support System. San Diego, CA - I did the web site development/production. I am currently the Web Master for this site.

http://www.experienceyourpotential.net/MarkAllen/1.html
2010 - Mark Allen Video
A web site of video advocacy for Ironman/Triathlon training and preparation from a six-time Ironman Triathlon World Champion winner. San Diego, CA - I did the web site development/production. I am currently the Web Master for this site.

http://www.layerist.com/bionx/docs/hmpg/blue_hmpg.html
2010 - Bionetworth and BIONX®
A health supplement e-commerce web site of San Diego, CA - I did the web site development/production. I am currently the Web Master for this site.

http://www.alluvialfanclub.org/docs/afc_hmpg/afc_hmpg.html
2010 - The Alluvial Fan Club
An international membership club offering alternative ways to think and live that are environmentally aware - I did the Information Architecture, wireframes, the graphic-user-interface design, graphic art, Acrobat/pdf development, web site development/production and copy writing/editing.

http://www.layerist.com/worthyshorts.com/docs/ws_splash/ws-splash.html
2009 - Worthy Shorts
A Private Press book production web site for clients in New York, New York - I did the Information Architecture, wireframes, the graphic-user-interface design, Acrobat/pdf development, web site development/production and copy writing/editing.

http://www.layerist.com/8aday.com/docs/hmpg/8aday_hmpg.html
2008 - 8 A Day
A health supplement e-commerce web site of San Diego, CA - I did the Information Architecture, wireframes, the graphic-user-interface design for internal pages, web site development/production and copy writing/editing. I am currently the Web Master for this site.

http://www.layerist.com/docs/rose_web_show/sequence1_torrey.htm
2007 - Rose Irelan, Fine Artist
A web slide show for a Fine Artist of San Diego, CA - I did the Information Architecture, wireframes, the graphic-user-interface design, web site development/production, copy writing/editing and photography.

http://www.layerist.com/docs/cdc.com/cdc_hmpg.html
2006 - The Casa de Claro, a Retreat for Creative Minds
A retreat on the Sea of Cortez in Baja California, Mexico - I did the Information Architecture, wireframes, the graphic-user-interface design, web site development/production and copy writing/editing (Still in Agile Process Developemnt).

http://www.layerist.com/docs/cdc.com/cdc_artsists_body.html
2006 - Casa de Claro Workshops
A web display of 15 workshops given at an Artists retreat in Baja California Mexico - I did the Information Architecture, wireframes, flyer design, web development/production, copy writing/editing.

http://www.layerist.com/
2006 - LAYERS, the Portal
A Portal for myself - I did the Information Architecture, wireframes, the graphic-user-interface design, web site development/production and copy writing/editing (Still in Agile Process Development).

http://www.pyraform.com/
2005 - Pyraform™, The Living Village
An architectural site for Pyraform™, The living Village, a modular system that provides a complete living environment of jobs, services, and living accommodations necessary to satisfy the desires of individuals, businesses, and social groups. Offices in San Diego, CA - I did the Information Architecture, wireframes, the graphic-user-interface design, web site development/production and copy writing/editing.

http://www.northphotos.com/
2005 - Just North of Reality, Wilson North, Photographer
A fine art photographers web site to display his work and describe his philosophies. He lives in San Diego, CA - I did the Information Architecture, wireframes, the graphic-user-interface design, web site development/production and copy writing/editing,

2004 - ZeroBoundary, Shaping Innovative Leaders
A training environment of programs, tools and services to help science and technology professionals make the transformation from technical specialists into managers of people, projects and processes. - I did the Information Architecture and wireframes, 2004

http://www.rosecreative-design.com
2003 - Rose Creative Design, Intelligent Branding
It is a multiple media design and branding company in San Diego, CA - I did the Information Architecture, wireframes, web site development/production and some copy writing/editing,

http://www.layerist.com/bnw.com/index.htm
2002 - Bionetworth, Inc.
It is an e-commerce site for building body strength and health in Carlsbad, CA - I did the Information Architecture, wireframes, web site development/production, graphic design/art work and copy writing/editing. The Flash intro was designed and produced by Rose Irelan.

http://www.windowmasterproducts.com (the current website has been modified out of my business serivce as the original company was purchased by another)
2002 - Windowmaster Products, Inc.
It was a site for a window products company in San Diego, CA - I did the Information Architecture and wireframes,

http://www.matchmakerworldwide.com
2001 - MatchMaker WorldWide
It is an e-commerce site singles dating service (no longer an active site on the web) - I did the Information Architecture and wireframes,

http://www.aimforsuccess.org
2001 - AIM FOR SUCCESS, Helping Youth Succeed
It is a site for teen sexual abstinence education and information on STDs - I did the Information Architecture and wireframes,

http://www.horizonscompanies.com
2000 - Horizons [Companies], V-Portal - Know the Edge
An Internet, Intranet, & Extranet for a multiple media company in Ohio with offices in three states: Ohio, California, and Tennessee - I did the Information Architecture and wireframes, graphic design/art work, photography and copy writing/editing,

http://www.esinomed.com
1999 - e-Sinomed
A multinational site delivering medical resources to China’s healthcare market (no longer an active site on the web) - I did the Information Architecture and wireframes,

http://www.ixl.com
1999 - iXL, Inc.
The Intranet for the Carlsbad, CA division of iXl, Inc. (no longer an active site on the web) - I did the Information Architecture and wireframes,

http://ww.activeassets.com
1999 - ActiveAssets
An e-commerce multinational auction site for Industrial heavy equipment and supplies (no longer an active site on the web) - I did the Information Architecture and wireframes,

http:// www.nushoe.com
1998 - NuShoe
It is an e-commerce shoe repair site in San Diego, CA (no longer an active site on the web) - I did the the graphic-user-interface design,

My Experience in the Education Industry:
Instructor of traditional graphic arts and a lecturer on Multimedia, Public Access Television and Book Design. Also an Instructor of Computer Graphic Design and Production Art, many Macintosh computer applications, and Project Management of Multimedia. Taught at many colleges, Universities, Institutes, private businesses, conferences and workshops.

Teacher: (Click here to return to Biography)
1994 to 1995 University of California, San Diego, CA - Project Management of Multimedia
1992 to 1994 PINC/Graphic Arts Institute, San Francisco, CA - Computer Graphic Design
1992 Computer Access, San Francisco, CA - Computer Applications
1992 Center for Electronic Art, San Francisco, CA - Computer Applications
1990 to 1992 Hands On Software Training, Inc., San Diego, CA - Computer Graphic Design
1986 to 1987 University of California, San Diego, CA - Graphic Design and Production Art
1980 to 1983 Palomar College, San Marcos, CA - Graphic Design and Production Art

Lecturer:
1989 Stanford University, Stanford, CA - Hypermedia
1982 University of CA, San Diego, CA - Public Access Television
1982 San Diego State University, San Diego, CA - Book Design
1994 AIGA - “Y” Conference, Information Architecture

Trade Associations: (Click here to return to Biography)
1999 to 2005 San Diego Computer-Human Interaction Special Interests Group
1999 to 2005 The International Association for Computing Machinery
1995 to 2005 The World Organization of Webmasters.
1992 to 1995 AIGA National, New York, NY, New Technology Advisory Council - Founder/1st Committee Chair
1992 to 1995 San Francisco Multimedia Development Group - Co-Founder/Education
Committee Member
1988 to 1999 AIGA, San Diego, New Technologies - Founder & 1st Committee Chair
1987 to 1991 COVA Combined Organizations for the Visual Arts - Board Member
1986 to 1987 The Children’s Museum of San Diego - Advisor

AIGA History: (Click here to return to Biography)
My 10 history with AIGA started in 1988 just after the San Diego chapter of AIGA was founded. Here is a chronological list of my contributions to AIGA. During my membership and through these events I helped to raise over $10,000.00 for the San Diego Chapter .
1988 – Joined AIGA, San Diego
1988 – Founded & first Chairperson of the AIGA, San Diego New Technology Committee
1988 – Proposed and Directed the 3 day AIGA, San Diego MacWorkshop, LAYERS ‘88
1989 – Documented the AIGA, San Diego Retreat in print, audio, and video. Produced a special version of the video for AIGA, National.
1989 – Proposed and helped to produce the Paul Saffo Event: “Between Two Revolutions: The Future of Design and the Printed Word”.
1989 – Proposed and helped to produce the “Poster Art of the Soviet Union” exhibition that
eventually toured the AIGA chapters nationally.
1990 – Founder & first Chairperson of the AIGA, San Diego ECOgraphics Committee.
ECOgraphics Committee Mission: To increase the awareness of how content and the
substance of graphic art affects the environment.
1990 – Directed the AIGA/Earth Day booth and brochure.
1991 – Represented AIGA, San Diego in the trade show of the ECOTECH ‘91 Conference.
1991 – Gave a presentation at the AIGA, National Retreat on environmental and new technology issues as they relate to the design industry.
1992 – Became a member of the San Francisco Chapter
1992 – Became a member of the AIGA, San Francisco Events Committee
– Proposed the “Embracing Earth by Design” event
– Proposed the AIGA/International MailArt Exhibition
1992 – Member of the AIGA, National Long-Range Planning Group for New Technologies and Environmental issues. Made a recommendation to form the ECO/TECH Committee.
1992 – Proposed, directed, and produced a National New Technology initiatives survey.
1992 – Represented the AIGA as a founding member for a trade association called The San
Francisco Multimedia Development Group. I was a member of their Education Committee.
1993 – Formed and was the first chair of the AIGA, National New Technology Advisory Panel.
1994 – Produced and Directed the AIGA DIGITAL R&D, A discussion/Luncheon on Design for Interactive Multimedia (this event was held 6 times throughout 1994).
1998 – AIGA Layers ’98 Conference on Information Architecture - Produced & Directed
2000 – iXL/AIGA Information Architecture Conference, San Diego, CA - Produced & Directed
(Click here to return to Biography)

Summary of Qualifications
• Extensive knowledge of graphic design and production principles for both press and electronic media
• Strong graphic design skills and artistic ability
• Ability to translate complex verbal and written information into graphic design and copy that clearly addresses target market needs.
• Thorough understanding of preparing camera ready materials and electronic pre-press processes for complex print publications.
• Member of professional groups dedicated to Designing and Producing graphic user interfaces for the web that are user-centric.
• Demonstrated web management skills including needs analysis, mission strategies, information architecture, text development and graphic user interface design.
• Demonstrated strategic planning, organizational, and problem-solving skills including the ability to act as both team leader and team participant for large projects.
• Experienced working in a fast paced, high-volume design and/or production environment.
• Comprehensive knowledge of a variety of graphic, web, and multi-media software applications.

Experienced with Information Architecture to:
• facilitate workshops, analyze business practices and, recommend branding and business mission strategies;
• research and create reports for long-term operations of Internet, Intranet, Extranet presence;
• wordsmith and edit original client content and develop new textual and graphic content when needed;
• provide content management and develop market research, surveys, and personas;
• develop use-case scenarios, site maps, wire frame schematics or primitive page layouts;
• produce focus groups as well as usability testing with low to high fidelity prototypes;
• perform PR and advertising development through print, interactive audio/video media and live events.

As a Usability advocate, I draw on my design experience in multiple-media and on my passion for meeting challenges with long-term solutions that are on-time and under budget. I champion communicating and collaborating with software engineers.
(Click here to return to Biography)

My Information Architecture Statement of Professionalism:
It is my belief that the work of an Information Architect is presented in reports that incorporate the analysis of sociological, psychological, and technological marketing information. These facts must be summarized and presented in a logical and understandable way through articulate documents that have been augmented for clarity with charts, graphs, site maps and flow diagrams. These documents accurately express the strategic market and profit-driven goals of the client’s business model as it is applied to a particular project. This blueprint, when presented to the client, must not only meet the client’s immediate needs and hit the target market in terms of profitable sales; it must also provide for strategic long-term growth and sustainability.

In the case of a Web site, Information Architecture provides organized context or meaning before any hands-on design, production work, or software engineering commences. It provides a common thread of branding, communication, usability and sales that inspires an ongoing user/site relationship; one that is fueled by an exciting graphic-user-interface and paths of interactivity that properly serve the user’s needs. An Information Architect is a person who clarifies a Web site’s mission and vision while balancing the needs of its sponsoring organization or client with the needs of its target audience.

Click here to download a pdf (24K) with more detailed descriptions of Information Architecture and Usability.

Other Web/Internet Oriented Activities:
Professional member for the last eight years of the local San Diego Computer-Human Interaction special interest group (SandCHI), the International Association for Computing Machinery (ACM) and the World Organization of Webmasters (WOW).

References and portfolio on request. Click here to e-mail me

Click here to download a pdf (1.3 MB) with letters of recommendation.

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